Call Now To Learn More 877-639-2361
Menu

Does Giving Away Samples Pay Off?

Dec 23, 2014

Pretzels are easy to transport, easy to eat while walking, and not as messy as many offerings. However, there is a vast, untapped population that has yet to discover the wonders of the pretzel. Even those who enjoy pretzels at seasonal fairs may not think about the delicious snack outside of those occasions. To help educate these potential customers on what they are missing out on, franchisees may benefit from giving a portion of products away.

How Does Giving Products Away Pay?

Giving away products may seem counterproductive and costly, but it can actually pay in a big way. Customers that have sampled the products and enjoyed them will be far more likely to pay for those products when in the vicinity of the store. The taste of pretzels is unique and may generate cravings in people that don’t generally eat pretzels.

Generous Company Culture

Giving away products may also cause customers to feel a certain loyalty towards the store because of the generosity in giving products away. Many companies, especially chain restaurants, are thought of as greedy entities. Having a personable employee greet customers while giving samples away can help to create a picture of the store as a friendly and giving place that customers will enjoy stopping at. Personable employees may also generate a loyal following of their own, with customers stopping in because they enjoy the friendly chit chat.

Where Should You Distribute Samples?

The easiest place to distribute samples is at the store, but this may not be ideal for reeling in new customers. Chances are good that many of the customers walking by the store are in the general location often. Instead, franchisees may benefit from offering Pretzel Bites samples or similar products at local festivals, street fairs, and similar events. Pretzelmaker franchisees may also be able to cooperate with local sports teams to set up booths. These sports events do not have to be professional level, in fact, giving pretzel products away at youth games may be more beneficial.

Sample Sample Sample.

pretzelmaker
For more info on becoming a Pretzelmaker Franchisee, click here

FAST TRACK MY INQUIRY

If you’re ready to bring Pretzelmaker to your community click here to skip to the front of the line by filling out a franchise application.

Download the Free Pretzelmaker Franchise Report

Fill out my online form.
Success Stories

Global Franchise Group is Amazing because the best thing about them is that's all they do is Quick Service Restaurants. They've got a specialty area of focus and they know everything about that.

Allen Fuss

I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It's a very simple business model. A very simple business.

Rajat Ghosh

There's nothing I can't call them on. Anything from a simple plumbing problem to negotiating an exclusive on my lease. There's always somebody there who's been through it and can help you with it

Allen Fuss
Contact us today to learn more! 877.639.6321