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5 Characteristics of a Great Pretzel Franchise Owner

Feb 5, 2015

Owning a pretzel franchise takes a lot of savvy, determination, and elbow grease. Let’s face it – the job’s not for everyone. Before purchasing a pretzel franchise, potential investors should be sure to do their research and make sure they’re cut out for the job. Think you have what it takes to be a pretzel franchise owner with Pretzelmaker? If you match up with the characteristics of good franchisees, we think you’ll be just fine.

Strong Communication and Leadership Skills

As a pretzel franchise owner, you’re the head honcho. You oversee all aspects of the operation and you’re the one everyone turns to for guidance, leadership, and help when things may not go exactly as planned. For this reason, you need to be able to lead a team. To do this, you need to be an effective communicator. You’ll act as the branch between different departments and ensuring that your Pretzelmaker franchise is a well-oiled machine.

Versatility and Resilience

We can personally guarantee that something will end up differently than you might have planned or hoped for. This is why it’s critical for a pretzel franchise owner to be versatile and resilient. If push comes to shove, you need to be able to think outside the box to solve problems. You need to have the foresight to always have a Plan B in mind – whether you need to execute it or not. The ability to smoothly confront and solve issues as they arise is what sets apart a good franchisee from a great one.

Marketing Savvy

While it’s not mandatory for the owner to have a PhD in marketing, it’s always a huge perk to have the know-how and the resources to promote your business. Marketing is a critical aspect of any business. Good businesses are always thinking of new ways to drive sales with existing customers and to always be on the search for opportunities to attract new customers.

Adding a Special Twist

Following all the rules and best practices for owning a pretzel franchise is one thing, but creativity and innovation is another ballgame. Good Pretzelmaker franchisees can think outside the box. They are constantly thinking of new ways to keep their team members happy and motivated, new ways to make their store known, and new ways to make sure new customers keep coming back for more.

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Success Stories

Global Franchise Group is Amazing because the best thing about them is that's all they do is Quick Service Restaurants. They've got a specialty area of focus and they know everything about that.

Allen Fuss

I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It's a very simple business model. A very simple business.

Rajat Ghosh

There's nothing I can't call them on. Anything from a simple plumbing problem to negotiating an exclusive on my lease. There's always somebody there who's been through it and can help you with it

Allen Fuss
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