Many people associate an addiction with negative, self-defeating behavior.
But not all addictions are bad. In fact, some addictions are positive and fulfilling. Just ask Dr. William Glasser, who challenged the connotations and dictionary definition of addiction when he penned the book Positive Addiction.
Glasser maintains that people can gain strength and self-esteem through repeating positive behaviors. So if you’re a Pretzelmaker franchisee who is having the time of your life and considering expanding to multiple units, consider this: Many people find multi-unit franchising addictive.
It helps to understand what a positive addiction is, Glasser says. With this information in mind, you might be better equipped to celebrate your ambition, realizing why you find so much joy in the Pretzelmaker pursuit and the franchising opportunities it holds.
Glasser says that a positive addiction “strengthens us and makes our lives more satisfying.” Unlike a negative addiction, a positive addiction enhances life. It is distinguished by six criteria:
Now that you know that the allure of multi-unit franchising can be positive, it’s probably time for a soft reality check. Just as not every entrepreneur is suited to run a franchise, not every franchisee is suited for multi-unit franchising. It will require an additional financial investment and an influx of determination and hard work.
Still, if you’re the type of person who tends to lean toward left-brain thinking—logical, analytical, and objective—there are good reasons to consider multi-unit franchising. They include the potential to save on:
As you know, every balance sheet has two sides. And you probably wouldn’t be a franchise owner if you didn’t harbor idealistic notions. As you explore franchising opportunities, you might be gravitating to multi-unit Pretzelmaker locations because:
As you debate multi-unit franchising opportunities, you’ve taken one issue off your plate: Now you know why multi-unit franchising can be so addictive and how it reflects so positively on your character. As this process continues, don’t hesitate to reach out to the franchise consultants at Pretzelmaker. They eagerly await your questions—not only because they share your positive addiction for Pretzelmaker.