Are you thinking about investing in a food court franchise? It makes smart business sense, especially when you consider how popular malls are. No matter how busy a mall is, you’ll always find customers in throughout the mall eating pretzels, grabbing pretzel bites to go, or grabbing a delicious lemonade to sip on as they peruse the mall. Before you dive in though, you might want to consider some of the following do’s and don’ts for food court franchises like Pretzelmaker.
Just because something appears to be a good opportunity on paper, doesn’t mean it’s going to be the right business for you. You have to enjoy owning and operating a food court franchise in order to stay motivated and inspire your staff and customers. On the plus side, a franchise business takes a lot of guesswork out of your menu, equipment, and setup operations. In fact, those elements have all been worked out which makes for a huge stress reducer. In other words, once you’re open for business, it should be a smooth operation that you’ll enjoy going to!
Before investing in a food court franchise, you want to find out as much about the company as possible. How long have they been in business? How many other franchises are there? What are the franchise fees? What kind of support will you receive from the parent company? Those are just the beginning of the questions you’ll be asking as you compile your research in order to make an informed decision.
Opening a food court franchise is going to require a lot of support. Not only will you need that support from your staff, but also from your family. Those initial weeks leading up to opening could mean a lot of long hours, so you want to make sure your family is on your side. The stress will carry through after opening until your store finds its rhythm and establishes itself. You’ll also have support from the parent company. Use that to its full advantage. It’s one of the reasons why people buy into franchise businesses in the first place: they don’t have to go at it alone.
Just because you’ll be given a lot of guidance from the parent company, doesn’t mean you can get by without a business plan. It’s essential for any type of investment in a fast food court franchise that you have a specific set of goals set down on paper. You’ll also want to share the plan with your employees. Engage your employees to help achieve your goals and try to incentivize them if they do. Your road map for growth is their road map for growth. If they don’t know your goals and how you plan to achieve them, it’s hard to hold them accountable otherwise. And always inspect what you expect.
The great thing about investing in a franchise is that you’re not going to be the first one. Somewhere out there is the exact franchise you want to be involved in. There’s nothing wrong with going to that business and checking it out as a customer. What works and what doesn’t work? Also, you could talk to the owner yourself to get a good sense of how they get along with the parent company. Most owners love sharing their story about how they came into franchising and will share with you the ebbs and flows of the business.
As you go through the list of do’s and don’ts, you might settle on the question of “Should I open a pretzel shop like Pretzelmaker?” We are one of the most popular food court franchise opportunities available with several hundred stores operating all around the world. Our customers love a fresh baked pretzel, will you be the one to sell it to them?
Are you ready to find out more? Then download our free franchise brochure to find out how you can become the next franchisee of Pretzelmaker today!