Non-Traditional Franchise Opportunities
If you have been looking for a unique opportunity, look no further than Pretzelmaker’s non-traditional fast food franchise opportunity. These non-traditional restaurants allow you to serve our delicious menu of fresh baked pretzels, creamy blended drinks, and more, all at new and unique locations. While traditional Pretzelmaker stores are located in malls or shopping centers, non-traditional stores can be almost anywhere! In fact, the very nature of non-traditional franchising is finding locations found in various high-trafficked venues across the country. We’ll discuss this further below.
What Is a Non-Traditional Franchise?
Franchises placed in high-traffic spots that are not part of a mall or shopping center are non-traditional locations. Usually, these are placed in existing venues that receive a great volume of foot traffic. In a nutshell, a non-traditional fast food restaurant can be a great fit anywhere that you will find high volumes of customers. There are virtually limitless possibilities (see the bottom of this page for ideas).
Non-traditional locations have an obvious appeal: They are flexible, unique, and special to each venue. Every individual store gives customers a unique experience, while still providing the freshly baked, soft, and delicious food that Pretzelmaker is famous for. And that’s not to mention our creative products like Pretzel Bites and Pretzel Dogs!
Pretzelmaker Works in Non-Traditional Locations
With our experience and products, we can make your non-traditional fast food restaurant work. Here’s why:
The Benefits of a Non-Traditional Fast Food Restaurant
Non-traditional franchise opportunities have all the perks of owning a Pretzelmaker franchise, with some added benefits as well.
These benefits include:
Unique Customer Base
Because every non-traditional franchise is different, your Pretzelmaker store will attract a unique customer base. While traditional Pretzelmaker franchises attract a specific type of customer—mall shoppers—the non-traditional model helps make Pretzelmaker appealing to a wider variety of customers.
The targeted group of people that makes up your customer base is key to the success of non-traditional locations. Where you put your franchise directly impacts the customers you target.
These are some of the customers you will be able to attract, depending on where you place your Pretzelmaker franchise:
The best part of the non-traditional model is that these highly visible locations engage with customers who know the Pretzelmaker brand. That means that, in addition to connecting with new customers, your business can benefit from people who already love our brand.
New Locations = New Opportunities
When you choose your non-traditional location, there is one thing that is more important than anything else: traffic. Wherever you will find high concentrations of people can be a good location for your franchise. Maximize your business by choosing a location based on the movement surrounding it.
There is a huge variety of non-traditional opportunities, which means that your store has the potential to attract a lot of customers. You can place your non-traditional franchise in a location that sees a high volume of foot traffic—places like airports, college campuses, or entertainment venues. An additional option is to go for a place near a lot of commuter traffic and cars—community centers, convenience stores, or travel centers.
Need Some Ideas?
The following are just some of the non-traditional opportunities out there. The beauty of Pretzelmaker is that we are flexible enough to fit virtually anywhere, including many of these locations:
Questions? Get in Touch
Non-traditional franchise opportunities present lots of opportunities for our franchisees. Get in touch with us to get your questions answered!
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I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It’s a very simple business model. A very simple business.